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The lab is where we blog about content, marketing, ideas and more. Nothing is off limits and experiments are always welcome. Put your safety glasses on then step into the lab!
A New Year means new focus, which is why a lot of brands choose to rebrand in the beginning of the year. Rebranding can be applied to several things, such as a logo, business cards, social media profiles, a website and more or all the above.
But how do you really know if rebranding will be a smart move?
You don’t, but if you take the right steps (see below) your rebranding process can be a hit and provides excellent news for your social media or press channels.
Does your current branding channels still represent what you’re focusing on for your customers or clients today?
If not, it may time to change and realign your position to your current and potential customers. You always want to make sure your brand is focused to what the end user is looking for and rebranding can be a good way to accomplish that. This often occurs in businesses that have been operating for years, but don’t have enough time or team members to really evaluate their marketing channel items.
Get your customers involved—seriously!
Your customers are your business family so they should be aware of upcoming changes coming, but they may also want to be involved with your rebranding efforts. A simple way to get your customers involved is by offering surveys for feedback on logo designs, what they love about your business, what they don’t and more items so you can identify what your loyal customers see from you and how to rebrand around that accumulated data.
Don’t be scared to ask or hire an expert.
Most business owners believe that an outsider cannot possibly understand what their business or brand is all about. However, that’s why bringing in a marketing expert is effective. They have no emotional attachment to the company or have seen how it’s changed over the years. A marketing expert will not be bias in any way and will provide you with the why behind their rebranding suggestions so your team can review and take into consideration. Honestly, it’s a smart move if you cannot find a clear consensus.
If you need some help with rebranding this year, feel free to reach out to us at The Content Effect. Our personal experience of rebranding may provide some insight your team hasn’t considered yet.